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Broadband Access in Rural Areas (cont.)

Broadband objectives. Click for larger image.
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If attempting to target the consumer and business
market, it makes sense to open the network to multiple
ISPs, both from a legal (non-competitive) perspective and
to provide local residents and businesses with the most
options.
- Creating coalitions – whether for spectrum usage
coordination or to bind together interested businesses or
ISPs – will help shape the business model and get funding
for the network.
- Wireless is one of the best technologies of choice because
it reduces cost and time to deployment. Use of multiple
types of both licensed and unlicensed spectrum helps
target different types of end users.

Broadband examples. Click for larger image.
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If municipalities use fiber, they leverage existing assets
such as fiber run by the electric utility.
- Municipalities have the advantage of cheap access to
government-owned buildings and sites for transceivers,
such as water towers and other towers.
Market Impact
We expect to see significant growth in the number of municipalities
and cities using various access technologies to reach
public entities, businesses and consumers. Most current
deployments use fixed access technologies to provide basic
broadband services. The predominant means of delivering
services are fiber and broadband wireless. Although this
model will remain, new applications will continue to emerge
using portable wireless technology.
Pressure will also mount from the private sector. There is
an ongoing debate regarding whether the public sector
should be allowed to play a role in broadband service delivery.
As municipalities target services at the private sector,
incumbent telcos and cable companies will expand service
availability and likely create regulatory debates on this subject.
Most municipal deployments already demonstrate this
as a fact.
Municipality Recommendations
- Develop a carrier-class network. If a municipality
develops a network for wholesale use, but decides to
manage and maintain the infrastructure, high quality and
reliability are crucial in determining the success of the
ISPs. Increased service calls could easily drain ISP
resources and prohibit their future investment in the
network.
- Enable coalitions before launching service.
Governments can often fund the development of surveys
that aggregate demand for services in their area. This type
of initiative – as well as cooperative development of
service providers that want to partake – can help lead to
early successful business models. These coalitions can also
work to develop relevant local content that drives
community members to use the broadband network.
- Leverage existing assets where possible. Government
entities often maintain access to either fiber capacity or
buildings that can serve as the foundation for a wireless
network. This can play a crucial role in diffusing network
costs.
The Yankee Group is a Boston-based consulting firm that helps
clients plan for, execute or optimize the use of technology.
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